Architectural photography is an investment by the architect; it’s not just advertising your brand or showing your work to others for various considerations. Many, but not all architects value high-quality professional architectural photographs. It is vital to document all the projects because it's a record of your work. Once somebody occupies the project, it's gone, and you lose control of it. It also begins to change. The occupants personalize it, the landscape starts to change, and the structure begins to weather. You can not go back to the pure design you created. If photographed, this is where your work will live and how much is that worth? It will be the documented history of not just your business, but your creativity. When you begin to think about photography from this perspective, it sheds light on how tremendously valuable it is. The images have so many uses from advertising, websites, portfolios, social media, award submissions, client presentations, interoffice and annual reports, but most of all documentation in your archive. I’d like to hear your perspective on my view of the value of architectural photography. Let me know your thoughts on one of these channels.